The reason behind the brand:

Hi! I’m Lucy, the founder of Digital By Lucy.

In 2022, I launched my own business, Be That Girl, an activewear brand focused on providing high-quality products at affordable prices. With a passion for both activewear and marketing, creating this brand was a natural step for me. With my confidence and knowledge of a solid social media strategy, I was able to achieve a multi-six-figure turnover within the first year of operation.

I strongly believe in the power of founder-led content. Today, more than ever, customers want to connect with the people behind the brands they support. By sharing the journey—showing behind-the-scenes glimpses, product designs, packing processes, and even the challenges faced—I’ve been able to build a strong, engaged community. This approach not only humanizes the brand but also drives loyalty and boosts sales.

Through my experience, I’ve seen first hand how crucial a well-executed social media strategy is for growing an online presence and driving business success. Now, my goal is to help women-led eCommerce businesses take the stress of managing social media off their shoulders. With over five years of experience, I’ve made the mistakes and learned the lessons so you don’t have to.

Let me help you elevate your brand and connect with your audience in a meaningful way.